Gatorade signs soccer star Hamm

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Quaker Oats Co., Chicago, inked a multiyear Gatorade sponsorship deal with soccer champion Mia Hamm. The first TV commercial under the pact breaks March 29 on network TV and national cable via Foote, Cone & Belding, Chicago. In the 30-second spot, Ms. Hamm duels with Gatorade pitchman Michael Jordan to the tune "Anything You Can Do, I Can Do Better." The two go one-on-one in basketball, soccer and other sports. Quaker said it's using Ms. Hamm to encourage the competitive spirit regardless of gender.Ford breaks 'country' campaign

Copyright March 1999, Crain Communications Inc.

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