Gay group's spots stalled in St. Louis

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Despite success in getting its reworked $1 million anti-hate campaign on TV in Minneapolis and Seattle--where it got Nordstrom department stores as a sponsor--Parents, Families & Friends of Lesbians & Gays (PFLAG) hit resistance in the St. Louis TV market. St. Louis stations would either not run the campaign, (from Shepardson Stern & Kaminsky, New York) or only in late-night time periods. The group instead ran ads in the St. Louis Post-Dispatch. Previous creative that featured televangelist Pat Robertson and a teenager contemplating suicide were shunned by stations in Houston, Atlanta and Tulsa.

Copyright November 1996, Crain Communications Inc.

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