launches gay advertising network

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Most Popular, a gay and lesbian affinity portal, launched an online advertising network of gay and lesbian Web sites, including,,,, Girlfriends Magazine, and the Rainbow Query search engine. The Online Partners' network offers sponsorship programs that target advertising placements by Web site, content channel, gender, geographic location and other member demographics. American Airlines, General Motors Corp., IBM Corp. and Johnson & Johnson already are advertising on the network of sites.

Copyright March 2000, Crain Communications Inc.

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