Gay.com launches gay advertising network

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Gay.com, a gay and lesbian affinity portal, launched an online advertising network of gay and lesbian Web sites, including Gay.com, Advocate.com, Gaywire.net, Gaywork.com, Girlfriends Magazine, Q-Net.com and the Rainbow Query search engine. The Online Partners' network offers sponsorship programs that target advertising placements by Web site, content channel, gender, geographic location and other member demographics. American Airlines, General Motors Corp., IBM Corp. and Johnson & Johnson already are advertising on the network of sites.

Copyright March 2000, Crain Communications Inc.

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