Gaylord Cable Networks airs new channel in Argentina

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MIAMI - Gaylord Cable Networks, part ofGaylord Entertainment and partner Ashmore, have launched MusicCountry Latin America as a 24-hour Spanish-language music network in Argentina.

The channel features a mix of videos, documentaries and shows hosted by local vee-jays, but is not limited to country music. It includes genres like rock, Latin pop and rock, and rhythm and blues.

MusicCountry Latin America is targeted at listeners aged 25-54. The launch is part of Gaylord's ongoing global branding strategy for the channel. An English-language version recently launched in the Asia-Pacific region.

Gaylord already operates the Solo Tango channel in Argentina, and will convert its Portuguese-language channel CMT International to MusicCountry Brazil on Feb. 1.

Copyright December 2000, Crain Communications Inc.

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