Gays' TV preferences:

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"How likely would you be to watch a cable channel with programs intended for gay and lesbian viewers?": 67% said they were likely or very likely. "How likely would you be to buy products or services from a company that advertises on a cable channel aimed at gays and lesbians?": 62% said they were likely or very likely. Source: Witeck-Combs Communications/Harris Interactive. The online poll, conducted May 3-16, 2001, had a total of 2,692 participants; 161 were lesbian, gay, bisexual or transgender.
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