GE backs Advantium oven

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General Electric Co., Fairfield, Conn., on Oct. 18 will launch an integrated campaign for the new Advantium oven. The fast-cooking oven uses halogen light and microwaves to cook. The tagline, which is said to be "Cooking at the speed of life," plays off GE's "We bring good things to life" theme. BBDO Worldwide, New York, handles.

Copyright October 1999, Crain Communications Inc.

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