The campaign, most likely to include trade books, will start during the first quarter for Corporate Expense Management Services, the new family of products and services, said Michael D. Schauer, VP-general manager of GE Capital Consumer Financial Services.
Burson-Marsteller, New York, is GE Capital's agency of record.
The first two products in the group are the GE Capital Corporate Card and the GE Capital Purchasing Card, both MasterCard products.
Both were developed to enable customers to re-engineer their existing expense procedures, reduce costs and capture more information.
Mr. Schauer said two Fortune 500 companies already have signed up for the new products that were put on the market without formally being announced.
He also noted the sales force is "new to GE Capital but not new to the industry."
He declined to place a number on the size of the sales force.