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GE names Internet agency

Published on .

General Electric Co. named Meta4 Digital Design, Jersey City, N.J., its firstInternet agency of record. Meta4 will create GE's corporate World Wide Web site,building on Web work done earlier for some GE units by One World Interactive,Spencertown, N.Y., which also pitched the business. When completed, GE's Website could be one of the largest of any marketer.

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