×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Geier: New media one piece of the marketing pie

Published on .

In keeping with consumer demand, new media technologies will integrate with rather than oust existing media platforms, said Philip H. Geier Jr., chairman-CEO of Interpublic Group of Cos., New York, at the 1999 American Association of Advertising Agencies Management Conference & Annual Meeting. New technologies represent only one example of new forms of marketing communications, such as relationship marketing, that will deliver brand values, he said.

Copyright April 1999, Crain Communications Inc.

Most Popular
In this article: