Gen'l Mills assigns Chex, Cookie Crisp accounts

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General Mills on Thursday awarded the Chex business recently acquired from Ralcorp to Campbell Mithun Esty, Minneapolis. Unsupported as yet, the brand is expected to bill at least $20 million. The other major brand for review, Cookie Crisp, went to Saatchi & Saatchi, New York and could reach billings of $10 million.

Copyright January 1997, Crain Communications Inc.

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