General Mills on Thursday awarded the Chex business recently acquired from Ralcorp to Campbell Mithun
Esty, Minneapolis. Unsupported as yet, the brand is expected to bill at least $20 million. The other major brand for review, Cookie Crisp, went to Saatchi & Saatchi, New York and could reach billings of $10 million.
Copyright January 1997, Crain Communications Inc.