Since "their" obviously relates to a man (the shoes are a man's shoes) why couldn't the copy read "his shoes"? Or, by placing a pair of women's shoes alongside the man's, and replacing "a person" with "people" everything would be right with those politically correct people (or persons) in genderspecificland.
Perhaps, however, the decision could not be reached as to whether the women's shoes would correctly have to be placed to the left, or right, or above, but certainly not below, the man's.
Oh, the harsh realities of producing a good ad! Would that PharmFlex could practice more sexflex with a blue pencil.
Kenneth W. Dietel
Assistant director, scientific