General Foods Int'l Coffee

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Playing to the "international" aspect of its General Foods International Coffee brand, Kraft Foods offers a bit of Parisian intrigue in a spot on national network TV with the tagline, "Passion. International Style." Interpublic Group of Cos.' Foote, Cone & Belding Worldwide, New York, handles. Copywriter: Shameka Brown. Art director: Ilana Rosengarten.
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