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General Magic changes logo

Published on .

eneral Magic, Sunnyvale, Calif., on April 15 unveiled a new corporate signature featuring a blue and purple logo pictured as a radiating "GM." The logo replaces General Magic's playful "rabbit in the hat" logo, created early this decade when the then-high-profile Apple Computer spinoff was designing software for ill-fated personal communication devices. General Magic has refocused on developing technology for integrated voice and data applications, such as a new voice-command virtual "personal assistant." Hornall Anderson Design Works, Seattle, created the logo; an audio mark identifying General Magic's service was created by Funarts Software, San Francisco.

Copyright April 1998, Crain Communications Inc.

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