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General Mills acquires Gardetto's

Published on .

General Mills, Minneapolis, said it has acquired the $100 million Gardetto's Bakery Co., Milwaukee, marketer of snack mixes and pretzels, for an undisclosed price. Gardetto's brings new distribution venues to Big G, since it's well-entrenched in convenience stores, vending machines and non-grocery outlets. Gardetto's ad account has been moved to Campbell Mithun Esty, Minneapolis, from Berenter Greenhouse & Webster, New York.

Copyright August 1999, Crain Communications Inc.

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