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* General Mills is using a new development in radio programming - packaging three consecutive quarter-hour daytime dramas as separate but integrated programming. Irna Phillips, author of the three serials, "The Guiding Life", "Today's Children" and "Woman in White", has added a master of ceremonies, introduced as "Host of the General Mills Hour" this week in March 1945. General Mills products promoted on the shows include Bisquick, Betty Crocker soup ingedients, Wheaties and Gold Medal flour.

* British commentator Alistair Cook said this week in March 1945 that "Anything you can imagine in a nightmare that idiots would do to celebrate the Bicentennial is being thought of." Anticipating a deluge of kitsch, the Council of Sales Promotion Agencies prepared guidelines to "stem the outpouring of

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