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General Mills, Campbell showcase Olympic gold

Published on .

General Mills at press time was weighing two Olympics Gold Medalists for its Cheerios' boxes, the U.S. Women's Hockey Team or figure skater Tara Lipinski. Separately, Campbell Soup Co. will break a print ad in USA Today for its soups congratulating skaters Ms. Lipinski, Michelle Kwan and Nicole Bobek with a headline in alphabet soup macaroni: ``Welcome home dream team. We kept your soup warm.'' Campbell's major shop is BBDO Worldwide, New York.

Copyright February 1998, Crain Communications Inc.

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