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GENERAL MILLS COMPLETES PILLSBURY BUY

New Company has $13.5 Billion Portfolio of Brands

By Published on .

NEW YORK (AdAge.com) -- General Mills late Wednesday announced it had completed its acquisition of Pillsbury Co. from Diageo, a deal first announced in July 2000.

The new General Mills includes a $13.5 billion portfolio of brands across refrigerated, frozen and dry grocery categories, among them Betty Crocker, Yoplait, Pillsbury, Green Giant, Progresso and Big G cereals.

More than 30 of the company's brands generate annual U.S. retail sales of more than $100 million.

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