General Motors installs brand managers for Europe

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ZURICH -- General Motors Corp has appointed five brand managers for its car lines in Europe as part of a move towards brand management, a business practice taken up by its North American operation in 1995.

Each brand manager will be responsible for the ad budget and media allocations for each country across Europe and a portion of their pay will be based on the profit and loss records of the vehicles they manage.

Klaus Leydecker, marketing director of Opel Gemany, is appointed brand manager of the Astra range. Regional sales manager at the same company, Brigitte Kroll-Thaller, will take charge of the Omega and Vectra ranges.

Marketing director at Opel France, Rob Dargis, is given the Sintra range. John Bailey, zone manager of GM in Canada, becomes brand manager for the Frontera, the Monterey and light commercial vehicles and Vauxhall marketing strategy director Andy Gilson is appointed director of advanced marketing planning across all brands.

A sixth brand manager, for the Corsa brand, is to be announced soon, says a GM spokesman.

GM's non-U.S. business, headquartered in Zurich, Switzerland, represents half of GM's sales.

Copyright March 1997, Crain Communications Inc.

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