THE GENERATION X READING LIST

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Title/location Circulation Frequency date 4C page *price

Axcess, San Diego 100,000 6x year Oct. '93 $4,000 $4.25

Bikini, Santa Monica, Calif. 100,000 6x year Oct. '93 $5,000 $3.95

Envision, San Francisco 50,000 Quarterly Sept. '94 $3,000 NA

Hypno, San Diego 30,000 6x year Jan. '94 $1,300 $3.50

io, Austin, Texas 10,000 Quarterly Jan. '94 $1,000 $3.95

Juxt, Los Angeles 5,000 Quarterly Dec. '93 $600 $2.50*

KGB, New York 11,000 6x year May '94 $3,000 $2.95

Manhattan File, New York 50,000 Biweekly July 28 $5,150 Free

Might, San Francisco 30,000 6x year Feb. '94 $2,100 $3.50

Pure, Chicago 8,000 6x year April '93 $800 $2.50

Real, New York 100,000 6x year Oct. '94 $4,300 $2.50

Shift, New York 125,000 6x year Fall '94 $4,797 $3.50

Slacker, New York 3,000 Quarterly Jan. '94 NA Free

Swing, New York 100,000 Monthly Oct. '94 $5,000 $2.00

Third Word, Chicago 20,000 6x year July '93 $1,500 $2.00

Note: All circulations are unaudited. Most titles do not guarantee a rate base to advertisers. Circulation in most cases is predominantly newsstand driven and can vary widely from issue to issue. *Free in L.A. NA=not available. Source: Ad Age

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