Genesee taps Jay

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Genesee Brewing Co., Rochester, N.Y., the fifth-largest U.S. brewer, named Rochester-based Jay Advertising as its agency of record. Jay will handle advertising, marketing communications planning and brand development and sales promotion, as well as media planning and buying. Genesee's brands include Honey Brown Lager and Michael Shea's Irish Amber.

Copyright October 2000, Crain Communications Inc.

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