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GENIUS AT WORK

Published on .

Like a Rolling Stone: Our friends at Screenvision erred just a tad when they issued their press release revealing the Cannes jury president to be Keith Richard. The Stones guitarist was sadly unavailable for an adwatching marathon, but by most accounts, DDB head Keith Reinhard really wasn't a bad stand-in.

Stale, Mate: Heineken's new 50cl can, not available in the U.S., is a special "Millennium Planner," showing world time zones and the international dateline, plus the dates of the millennial rollover. There's also a 'freshness date' on the bottom, which, on our specimen, read "November '99." Plan for the Millennium: Drink the beer before January 1.

Title Trek: AD-turned-CD Kurt Reifschneider of McCann-Erickson/Seattle was mistakenly called a copywriter in our June issue. No insult was intended. Some of our vaguest acquaintances are copywriters.

My Line's Dead, And My Brain's Not Much Better: Phone company Nextel has a list of frequently asked questions on a part of its Web site that's devoted to the Y2K issue. Here's the number 10 query: "At midnight on December 31, 1999, if my phone doesn't work, is there a number I can call?" Yeah, how about 1-800-DUMBASS?

Thanks to Steve Conroy.

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