Stale, Mate: Heineken's new 50cl can, not available in the U.S., is a special "Millennium Planner," showing world time zones and the international dateline, plus the dates of the millennial rollover. There's also a 'freshness date' on the bottom, which, on our specimen, read "November '99." Plan for the Millennium: Drink the beer before January 1.
Title Trek: AD-turned-CD Kurt Reifschneider of McCann-Erickson/Seattle was mistakenly called a copywriter in our June issue. No insult was intended. Some of our vaguest acquaintances are copywriters.
My Line's Dead, And My Brain's Not Much Better: Phone company Nextel has a list of frequently asked questions on a part of its Web site that's devoted to the Y2K issue. Here's the number 10 query: "At midnight on December 31, 1999, if my phone doesn't work, is there a number I can call?" Yeah, how about 1-800-DUMBASS?
Thanks to Steve Conroy.
Have an item for Genius at Work? E-mail it to firstname.lastname@example.org, or