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Neither rain nor sleet nor bad PR: Unlike, say, supermodels, PR people are constantly trying to get the attention of Creativity's staff. And sometimes they succeed nicely. Take, for example, a recent press kit from Draft Worldwide announcing a new U.S. Postal Service TV campaign -- another unremarkable news release if not for the envelope in which it arrived. Yep: FedEx.

Location, location, location: We thought a Cliff Freeman outdoor campaign for colorful Nokia cell phones was moderately funny; the boards read "You'll see colors. You'll hear voices." Cliff's people started hearing voices, too: those of not-so-amused patients and doctors at the CrisisCare psychiatric center in Dayton, Ohio. One of the oversized ads had inadvertently been placed right next to the clinic. The agency removed its poster.

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