GENUITY KICKS OFF NEW CAMPAIGN

$25 Million Effort Touts Network Computer Security

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BOSTON (AdAge.com) -- Genuity breaks an estimated $25 million campaign March 2, highlighting its secure computer networks.

The Internet infrastructure services provider will air two spots, as well as use print and online media. The campaign bears no tagline, unlike last year's $24 million "You can do anything with a black rocket" effort.

The work will run domestically and in Europe.

Interpublic Group of Cos.' Mullen, Wenham, Mass., handled the account.

Ads begin during the Genuity Championship PGA tournament on NBC and USA Cable Network. The media buy also includes CNN, CNN Headline News and MSNBC.

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