GeoCities breaks $2 mil campaign

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Saatchi & Saatchi Entertainment Group, New York and Los Angeles, on Thursday launched a $2 million print campaign for GeoCities (www.geocities.com) that carries the tagline "People like us." GeoCities is a network of Web sites created and maintained by GeoCities subscribers. In exchange for free server space on GeoCities, subscribers agree to accept advertising on their sites and throughout the GeoCities environment. Print ads will run in Spin, Us and Wired.

Copyright May 1997, Crain Communications Inc.

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