GeoCities, WhoWhere link

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Personal Web page host service GeoCities and online directory WhoWhere will jointly offer a directory of personal home pages on the Internet. The agreement expands WhoWhere's listings to more than 300,000 personal pages. The two companies will sell advertising on their integrated pages.

Separately, GeoCities tapped Saatchi Entertainment Group and Zenith Media Services to handle a $2 million consumer and trade ad campaign. The campaign, launching next year, will encompass consumer and trade magazines as well as outdoor advertising.

Copyright December 1996, Crain Communications Inc.

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