Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .


Title: Director-global


U.S. budget: $158 million

Agencies: Goodby, Silverstein & Partners; Wieden & Kennedy

Power play: Nike still dominates the athletic footwear industry but the swoosh has become vulnerable, with consumers choking on its ubiquity and souring on athletic endorsers. The efforts of Mr. Frost's ad department to help remedy this plight hasn't reversed fashion trends. Still, campaigns like "I can," "The Fun Police," and "What are you getting ready for?" have given warmer, more personal dimensions to the brand. Years on list: Three.

Most Popular
In this article: