Alex Wallau to president, ABC-TV Network Administration & Operations, New York, a new position, from exec VP, ABC.
David Zucker, 36, to exec VP-managing director, ESPN International, New York, from senior VP-managing director.
George Piliouras to senior partner-executive creative director on Ford Motor Co.'s Ford Division regional dealer accounts, J. Walter Thompson USA, Detroit, a new position, from national creative director on the accounts.
John J. Eccleston to partner and assistant general manager, Earle Palmer Brown, Greenwich, Conn., from senior VP-creative director. Also named as VPs at EPB: Deborah Burns and Jim Hanrahan, from, respectively, account supervisor and senior technical writer.
Ralph Pagan to VP-marketing, ERA Real Estate, Parsippany, N.J., from director-portfolio development, Seagram Americas. He succeeds Terri Mueller, who left the company.
Holly Humphrey to VP-group creative director, MARC Advertising, Pittsburgh, a new position, from VP.
Michelle Edelman to VP-strategic planning, TFA/ Leo Burnett Technology Group, Chicago, a new position, from director of marketing communications, Apropos Technology.
Carmen Walsh to VP-management supervisor, W.B. Doner & Co., Baltimore, a new position, from assistant VP-marketing, Monumental General Insurance Group. At Doner's Southfield, Mich., office: Brynn Ray to VP-account supervisor, a new position, from account supervisor, Publicis & Hal Riney/
Brad Gerber to publisher, Hot Rod, Los Angeles, from regional sales manager, Petersen Cos.' Automotive Performance Group. He succeeds Jim Savas, now group publisher of the group.
Elizabeth Tighe to executive director-creative and marketing services, Conde Nast Publications' Gourmet, New York, a new position, from executive director-creative services and brand development, Glamour.