"This title will be about the political lifestyle, and that means we will be focusing on the power elite. It's exploring the anthropology of power," said Editor Bill Thomas, a past editor of The Washington Weekly and Dossier.
Mr. Thomas stressed that Capital Style is not aiming to be a regional metro magazine for the Washington elite or aligned with one ideology. "It's not a policy periodical. It's for anyone interested in politics," he said.
A direct-mail solicitation was sent out earlier this year that pulled in a first wave of subscribers, mostly from the D.C. area, said Laurie Battaglia, group publisher of Roll Call and Capital Style.
The aim is for national distribution, and Mr. Thomas said subscribers already on board do come from across the U.S.
Initial circulation plans will be 60,000 to 65,000, with heavy newsstand distribution in Washington. Some initial circulation will be controlled.
The comparison with Hachette Filipacchi's George is sure to come up, but those selling the two publications are clear on where they stand apart.
George's focus "is more national and less about what is going on in Washington. Capital Style will be something for people in the know about D.C.," Ms. Battaglia said.
George Publisher Elinore Carmody agrees with the differentiation. "A very important difference is that Capital Style, at first blush, looks to be very inside the Beltway. Whereas [John F. Kennedy Jr.'s] mission with politics has