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Georgia-Pacific breaks branding ads

Published on .

Georgia-Pacific Corp., Atlanta, on May 8 launches a branding campaign to show consumers the company's breadth. Two commercials from Fallon McElligott, New York, feature cinemalike visuals and dramatic music, and show consumers with Georgia-Pacific products such as bath tissue, hand soap and wood siding. The advertising is tagged "We make the things that make you feel at home.'' It will run on cable and network TV in selected markets through yearend.
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