Gerald Stevens, an online retailer and marketer of flowers and gifts, has become a floral and gift merchant on the Lycos shopping network. Lycos will offer its online audience direct access to fresh flowers through integrated fixed placements, banner advertisements and targeted keywords across the Lycos network. Under the agreement, Gerald Stevens has fixed placement for three online properties: its primary e-commerce and content site, www.geraldstevens.com
, an online florist directory; and www.calyxandcorolla.com
, the Web site for Calyx & Corolla, a direct marketer of floral products.
Copyright June 1999, Crain Communications Inc.