×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Gerald Stevens review on hold

Published on .

Internet florist Gerald Stevens, Vero Beach, Fla., formally put its estimated $20 million review on hold. Stevens sent letters to pitching agencies, introducing new Chief Marketing Officer Eleanor Callison, who came from Hallmark Cards. Those competing to be Stevens' first agency included Bartle Bogle Hegarty, DiNoto Lee and Grey Advertising, all New York; GSD&M, Austin, Texas; and undisclosed others. Agencies were initially told spending could go as high as $60 million during the next several years.

Copyright November 1999, Crain Communications Inc.

Most Popular
In this article: