Gerber picks Noble for Resource account

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Gerber Products retained Noble & Associates, Chicago, for its Resource nutritional supplement line after a shootout with BBDO Worldwide, Chicago, and Jordan, McGrath, Case & Taylor, New York. Noble, the incumbent for Gerber's baby food line, is also a finalist in that ongoing $20 million-plus review, with Campbell Mithun Esty, Minneapolis, and Ogilvy & Mather, Chicago and Los Angeles.

Copyright January 1997, Crain Communications Inc.

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