GERMAN DARKHORSE SHOP GETS $180 MIL BMW NOD: JUNG VON MATT WINS 3-PRONGED AD ASSIGNMENT

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[munich] In a surprise move, BMW named small Hamburg-based creative shop Jung von Matt as lead agency for the luxury German car brand effective in 1999, also handing over a global image account awarded earlier this month to BBDO Europe, Duesseldorf.

Jung von Matt picks up BMW's estimated $80 million advertising account in Germany, plus another $80 million worth of business handling BMW's brochures, catalogs and direct mail. The account was awarded without a review.

TAKING GLOBAL IMAGE, TOO

The agency also will take over the $20 million-plus global image account won a few weeks ago by BBDO Europe, whose BMW campaign will run through 1998. That review involved international incumbent WCRS, London; Scholz & Friends, Hamburg, which handled the account in Germany; and BMW's U.S. agency, Fallon McElligott, Minneapolis.

Jung von Matt's win has no immediate effect on BMW's relationships with ad agencies at the national level handling product advertising, with the exception of Germany.

Officials at BBDO Europe or BBDO Worldwide, New York, could not be reached for comment at press time.

Scholz Chairman Peter Goldammer said he was shocked when informed of the loss. Scholz, like sister agency Bates Worldwide, is part of the Cordiant Communications Group. Scholz has been expanding internationally, most recently opening an office in London.

As a result of the win, Jung von Matt has terminated its relationship with Volkswagen's Audi divison, for which it has done award-winning work.

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