Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

German fashion fair marketer assigns international account

Published on .

DUESSELDORF--- Fashion fair marketer Igedo Company here has appointed DDB here to its international account. Previously, Igedo handled its advertising in-house. DDB was named without a pitch.

The ads will concentrate on the Collections Premiere Duesseldorf fairs, which Igedo claims are the biggest fashion fairs worldwide.

The TV campaign will start in October on business channels CNN and NTV-Europe, but will also air in Asia, Latin America and the Middle East.

Copyright August 1998, Crain Communications Inc.

Most Popular
In this article: