German fashion fair marketer assigns international account

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DUESSELDORF--- Fashion fair marketer Igedo Company here has appointed DDB here to its international account. Previously, Igedo handled its advertising in-house. DDB was named without a pitch.

The ads will concentrate on the Collections Premiere Duesseldorf fairs, which Igedo claims are the biggest fashion fairs worldwide.

The TV campaign will start in October on business channels CNN and NTV-Europe, but will also air in Asia, Latin America and the Middle East.

Copyright August 1998, Crain Communications Inc.

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