German post office selects BBDO for global campaign

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BASEL/BONN--German mail service Deutsche Post has appointed Duesseldorf-based BBDO Worldwide to handle a global advertising campaign for its forwarding service Danzas. No advertising budget or pitch details were disclosed.

Danzas' aim is to raise awareness of its forwarding service in U.S., Asia and Scandinavia in a bid to become a global leader in its sector.

A print campaign breaks at the end of September. Deutsche Post acquired Danzas in 1999.

Copyright September 2000, Crain Communications Inc.

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