German Reebok switches

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Reebok has ended its relationship with Michael Conrad & Leo Burnett in Germany. Although Leo Burnett Co. is Reebok's regional coordinator for Europe, the German agency only handled project work. In the future, Reebok Germany said it will work with Munich-based Start Advertising. Burnett is Reebok's agency in the U.S. as well.

Copyright October 1996, Crain Communications Inc.

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