Germany won the right to host the competition by one vote: It received 12 against South Africa's 11 in the final tally. The other hopefuls -- Morocco and the U.K. -- were knocked out earlier in the decision process.
D'Arcy Masius Benton & Bowles, Frankfurt, mounted the ad campaign lobbying for Germany, with former soccer champion Paul Beckenbauer spearheading the country's effort.
Germany played host to the World Cup in 1974, but at that time the country was not united. The opening game in 2006 will be in Munich; the final will be played in the renovated Olympic stadium in Berlin.
Copyright July 2000, Crain Communications Inc.