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Germany plans beef-promo effort

Published on .

As fears of mad-cow disease continue to spread across Europe (see For the Record, page 50), the German government's food-marketing association, CMA, has hired Von Mannstein, Solingen, to do an ad campaign promoting German beef. The campaign includes commercials with testimonials from Germany's best-known chefs and call centers for concerned consumers. Media buying is handled by HMS & Carat, Wiesbaden.

Copyright December 2000, Crain Communications Inc.

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