London --The German stock exchange Deutsche Borse is using a racing car, a rocket, a stop-watch, a sling-shot and a globe in its print campaign to represent speed, technology, precision, size and liquidity, respectively. Till Pohlmann, account director Deutsche Borse agency Springer & Jacoby International, London, says: "This campaign is a new and fresh approach for a financial services provider. It reflects the start of a new era for the Deutsche Borse." The print campaign is supported by online advertising and outdoor ads in major German cities.
Copyright January 2001, Crain Communications Inc.