GetConnected.com, a site for connectivity services such as Internet access, wireless telephony, calling cards and long-distance phone service, picked Ann Arbor, Mich.-based interactive shop Beyond Interactive as its interactive agency of record. Beyond will develop an online marketing campaign to attract new clients for GetConnected.com. Beyond will work closely with the site's offline agency-- Deutsch
, Boston--to integrate the online and offline campaign, which includes radio, print, outdoor and guerrilla marketing, expected to be launched at the end of May. The overall marketing budget is $15 million to $20 million.
Copyright April 2000, Crain Communications Inc.