Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Gfn.com kicks off second phase of campaign

Published on .

Gfn.com, the Gay Financial Network, expanded its $6 million campaign targeting mainstream publications, running a second ad in The Wall StreetJournal and placing ads in national business, finance, and entertainment magazines, beginning with Entertainment Weekly's Academy Awards special issue, Newsweek, People. Time and U.S. News & World Report. Using humor and wit personified by gfn.com's "cigar man," the campaign addresses the often-uncomfortable way the financial world has traditionally reacted to members of the gay and lesbian community, in this case, referring to the gay or lesbian couple as partners who must be looking for a business loan. At least $1 million also is earmarked for online ads. Mad Dogs & Englishmen, New York, handles creative; Wilson Media Group, New York, handles media.

Copyright March 2000, Crain Communications Inc.

Most Popular
In this article: