launches TV spot

Published on .

Most Popular, the Gay Financial Network, on July 24 debuted its first TV spots on "Squawk Box,'' CNBC's weekday morning financial news program. The campaign expresses the often-uncomfortable way the financial world reacts to Americans who are lesbian or gay; the campaign invites lesbian and gay Internet users to the Web site, which provides financial news and information and discounts for members who open accounts with its strategic partners. The spots will air in New York and San Francisco through Aug. 6. Mad Dogs & Englishmen, New York, handle's $6 million ad campaign.

Copyright July 2000, Crain Communications Inc.

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