Gfn.com, the Gay Financial Network, on July 24 debuted its first TV spots on "Squawk Box,'' CNBC's weekday morning financial news program. The campaign expresses the often-uncomfortable way the financial world reacts to Americans who are lesbian or gay; the campaign invites lesbian and gay Internet users to the gfn.com Web site, which provides financial news and information and discounts for members who open accounts with its strategic partners. The Gfn.com
spots will air in New York and San Francisco through Aug. 6. Mad Dogs & Englishmen, New York, handle gfn.com's $6 million ad campaign.
Copyright July 2000, Crain Communications Inc.