GGT'S GREENLEES TAKES STRONGER ROLE AT WELLS: ATKIN COULD BE THE NEXT TO LEAVE AGENCY THAT THALER, FORMAN EXITED

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GGT Group CEO Michael Greenlees is assuming a more hands-on role in the management of Wells BDDP, meeting last week with core client Procter & Gamble Co. to assuage its concerns about the agency's stability.

But there could be more turmoil in the wake of the recent departures of Wells President Paula Forman and Executive Creative Director Linda Kaplan Thaler. Doug Atkin, exec VP-director of planning -- and the lone remaining member of the management triumvirate in place before CEO Frank Assumma joined the agency two years ago -- is said to be leaving.

UNHAPPY AFTER FORMAN'S EXIT

Mr. Atkin could not be reached, but others said his unhappiness intensified after the resignation of Ms. Forman, with whom he had a close working relationship.

A Wells spokeswoman would not comment on Mr. Atkin's status, but insiders expect his resignation to be announced in the new year.

London-based Mr. Greenlees is planning to spend more time in the coming months at the agency's New York headquarters.

Executives close to both P&G and Wells said Mr. Greenlees met with P&G to reassure the client about the agency's stability, and particularly that of the P&G account team.

That team's executives, including Exec VP-Managing Partners Keith Bunnell, Beverly Okada and State Lawrence, are said to be upset by the departure of Ms. Forman.

MEETING WITH STAFF

Mr. Greenlees' P&G meeting followed a meeting with Wells' staff members the week of Dec. 8 to hear their grievances.

A Wells spokeswoman declined comment on that meeting other than to say, "Frank Assumma invited Michael Greenlees and [BDDP Group Chairman] Jean-Marie Dru to come to the agency to meet with Bill Perkins and managing partners to set forth a strategic plan to move the agency forward."

Mr. Perkins succeeded Ms. Forman.

Mr. Assumma could not be reached for comment.

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