The project follows on the heels of Budweiser's successful point-of-sale music-listening posts sporting giant sized mega-bottles that have been appearing in Quebec supermarkets. PALM Publicite Marketing has developed both projects for La Brasserie Labatt Ltee.
The Bud transit shelters, targeting Bud-drinking young rock fans, have been produced in partnership with MusiquePlus specialized TV channel. Videos will be rotated three times during the ad blitz.
The Bud bottles, constructed of graffiti- and vandalism-resistant materials, are the latest in ads and promotions with the Bud R.O.C.K.S. theme. Earlier, outdoor media included 33-foot high guitars as billboards and TV satellite dish billboards.
Copyright June 2000, Crain Communications Inc.