Giant Budweisers placed in transit shelters in Montreal

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MONTREAL--Transit shelters strategically located near Montreal universities and bars are sporting 10-ft. high mock Budweiser beer bottle attachments, while the interiors of the shelters sport DVD and 27" screens continuously broadcasting rock videos by such groups as Third Eye Blind, Red Hot Chili Peppers, Creed and Limp Bizkit.

The project follows on the heels of Budweiser's successful point-of-sale music-listening posts sporting giant sized mega-bottles that have been appearing in Quebec supermarkets. PALM Publicite Marketing has developed both projects for La Brasserie Labatt Ltee.

The Bud transit shelters, targeting Bud-drinking young rock fans, have been produced in partnership with MusiquePlus specialized TV channel. Videos will be rotated three times during the ad blitz.

The Bud bottles, constructed of graffiti- and vandalism-resistant materials, are the latest in ads and promotions with the Bud R.O.C.K.S. theme. Earlier, outdoor media included 33-foot high guitars as billboards and TV satellite dish billboards.

Copyright June 2000, Crain Communications Inc.

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