GIANT EAGLE'S 15 MILLION ACCOUNT AWARDED TO RICHARDS GROUP

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(April 18, 2001) -- Richards Group, Dallas, won the $15 million Giant Eagle supermarket account, according to an executive close to the pitch. Richards bested Doner, Southfield, Mich., and Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos, Boston. The consultant was Richard Roth Associates. The Pittsburgh-based grocery store could not be reached for comment late today. -- Hillary Chura

Copyright April 2001, Crain Communications Inc.

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