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Giant Step launches Alero Web campaign

Published on .

A Web sweepstakes for General Motors Corp.'s new Oldsmobile Alero launches this week, representing part of Oldsmobile's biggest Web effort to date. Giant Step, Chicago, created the site and online sweepstakes, which will run on Buena Vista Internet Group Web sites. The $35 million campaign includes print and TV from Leo Burnett USA, Chicago.

Copyright August 1998, Crain Communications Inc.

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