Interactive agency Giant Step, Chicago, launches its new Web site for Procter & Gamble Co.'s New Pert Plus the week of Feb. 8. The site
lets consumers get their hair ``tested'' for ``Weighed-Down Hair Stress Disorder,'' request New Pert Plus samples and enter a sweepstakes to win a trip to Miami to meet the campaign's spokesman, Sinkboy. The online campaign is tied to broadcast and print campaigns. It aims to entertain consumers and get them to try the product, said Rob Matteucci, VP-general manager, haircare at P&G.
Copyright February 1999, Crain Communications Inc.