Giant Step wins Purina online account

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Giant Step, the interactive division of The Leo Burnett Co., Chicago, on Oct. 31 won the interactive business for Ralston Purina's Pro-Plan line of cat and dog food, after a review. Billings were undisclosed. Giant Step will work with Purina to develop an online strategy for the new brand.

Copyright October 1997, Crain Communications Inc.

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