Giant washing machine appears in Istanbul

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ISTANBUL--Turkish white goods marketer Profilo has placed a 20-meter by 15-meter model of its Eurolux washing machine on an unfinished building in Istanbul's historic Golden Horn.

Behind the washing machine's door is an eight-meter diameter circle that spins around, creating the impression that the machine is actually washing laundry, according to outdoor ad agency Tangram. Lighting inside and outside the model makes the machine visible at night.

Young & Rubicam/Reklamevi, Istanbul, handles the Profilo brand, which is part of Bosch und Siemens Hausgerate.

Copyright June 2000, Crain Communications Inc.

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