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Gibson Greetings invests in Honkworm

Published on .

InternationalGibson Greetings invested an undisclosed amount in Honkworm International, Seattle, a developer of original entertainment content for the Internet. Gibson already is an established e-player, having invested in the Egreetings Network. Gibson's content accounts for a growing percentage of Egreetings distributions from that site. Gibson has purchased a minority interest in the company with a warrant to purchase an additional position to be exercised within 18 months. Gibson also agreed to purchase a significant volume of on-line properties and content developed by Honkworm over the next 18 months. George White, who heads Gibson's Internet content development efforts, will serve as a member of Honkworm's board as part of the Gibson investment.

Copyright September 1999, Crain Communications Inc.

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